New Traditionalist refers to the legions of young country singers that emerged in the late '80s. These artists reworked and updated the classic sounds of honky tonk and traditional country, adding contemporary production touches to make it more commercially viable — even with the flourishes, the music was essentially hardcore country. After the first wave of new traditionalists (George Strait, Randy Travis, Dwight Yoakam), the genre became a bit slicker and demonstrated more overt rock influences, but the new traditionalists continued to dominate the country charts in one form or another until the mid-'90s.